Last updated : April 28, 2005
It's been a year since Lintas Media Group agency Insight came into existence. And, the agency is raring to go. After spending much of last year trying to find its footing in the marketplace including attracting the "right talent", the agency has set out for adding more business this year.
The process has been set into motion with the consolidation of the Bajaj Auto media account last week. Prior to this, Insight handled the print media business of Bajaj Auto, while Mindshare handled the television planning & buying account.
The win follows the mandate of handling Bajaj Discover that Insight bagged in a three-way pitch involving Mindshare and Starcom in February. In fact, the Bajaj Discover gain apparently paved the way for the consolidation of the estimated Rs 140-crore Bajaj Auto media account with the agency.
A few other smaller accounts such as Torrent Energy and Cello have also been added to the agency's client list, which includes businesses such as UTI Mutual Funds, Idea Cellular and Parle Agro.
"We are looking at clients that target youth in a big way," says Raj Gupta, president, Insight. "This segment makes up 64 per cent of the demographics today. So the potential is huge."
On the agency's hit list are handset manufacturers, Internet service providers, finance clients as well as FMCG companies that target youth.
Being big and yet small is the philosophy adopted by the agency, implying that it will not compromise on the quality of service for mindless growth. "We are not here to simply deliver GRPs (gross rating points). We are here to engage the consumer and help the client improve overall sales," says Gupta.
Recent inductee Sai Nagesh, who was earlier with GroupM, has the task of pushing new business, while Gupta will drive the philosophy of the agency among its rank and file.
The Mumbai-based agency has plans to move into other cities, though not in the immediate future. "There is much work here to keep us busy, and we are presently concentrating our attention on Mumbai," says Gupta.
The agency has 33 people on board at the moment and depending on new business acquisitions, the head count will go up. © 2005 agencyfaqs!First Published : April 28, 2005