Enterprise Nexus wins creative duties for Sony's hi-fi biz

Enterprise Nexus has been awarded the creative business for Sony's hi-fi range of music systems. The account was won in a multi-agency pitch, though the names of the agencies could not be ascertained.

The size of the business is in the vicinity of Rs 5-6 crore. Like the car audio business, this account too moves from Dhar & Hoon.

Talking about the task at hand, Alok Agrawal, branch head, Enterprise Nexus, Delhi, says “Sony's hi-fi is already the market leader. In that context, our communication objective is to continue to build the brand and further the involvement of the brand with consumers.”

The news of Enterprise Nexus winning the Sony business comes close on the heels of Bates taking home Sony's car audio business.

In view of the impending merger of Enterprise Nexus and Bates, the two developments may not be counted as separate after all.

However, senior executives at Bates India, who remained light-lipped about merger issues, specified that two accounts were won on individual merit. “Both the agencies went and presented as individual agencies and bagged the accounts on the basis of their individual performance.” © 2005 agencyfaqs!