The Media Edge has appointed Sushma Jhaveri as National Planning Head. Her appointment is part of an overall restructuring at Mediaedge. The position has been created to enhance TME's focus on its strategic media product.
Jhaveri has worked with diverse clients and categories, and has the expertise of handling communication tools. She will be working with the proprietary Medialab and other tools to get business solutions for clients.
She will be based at the agency's Mumbai headquarters. Her last assignment was at Synovate as the Business Head on Media Research.
Jhaveri has been associated with leading agencies such as Group M, Mindshare Fulcrum, Carat India, and Contract. In Group M, she was part of the Consumer Connect Group (CCG) and worked on clients like ICICI group, STAR Network, Castrol, Blow Plast, Britannia, Kodak, and Disney.
Prior to this, she had a long stint in Fulcrum on the HLL business where she handled some key categories like Oral Care, Fabric Wash, Deodorants, Home care etc.
Jhaveri described her new assignment as "challenging and exciting".
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