Last updated : June 16, 2005
LML Limited, one of India's leading auto brands, has appointed Vyas Giannetti Creative (VGC) to handle its entire corporate account portfolio.
The assignment is clearly in the area of adding value to the LML corporate brand and its advertising.
The size of the business is around Rs 10 crore.
While VGC will be handling the corporate brand, individual bike models are serviced by different agencies. According to information available with agencyfaqs!, Capital Advertising services LML Freedom, while Enterprise Nexus handles LML Select II. mediaedge:cia handles the media duties for the company.
On appointing VGC for this assignment, Abhishek Dubey, DGM - Marketing at LML said, "We found VGC's work extremely original and meaningful - the kind we need for the corporate endeavour we have undertaken now."
Atul Hegde, vice president, VGC, said, "This is a high quality assignment for our Delhi operations. Having put the talent in place, we are now seeing the results. We look forward to creating some path-breaking work on the LML brand."
Anjan Roy, head of VGC Delhi, backed this up by stating, "We are extremely happy to be working as creative partners with LML; VGC's creative quality will quickly make a big mark in Delhi."
Mumbai headquartered VGC has recently launched its Delhi operations and is aiming to be among the top creative outfits in the Capital. The agency handles blue chip clients like the Aditya Birla group, Discovery Travel & Living, Birla Sun life Mutual Fund and Filmfare, amongst others. © 2005 agencyfaqs!First Published : June 16, 2005