Sun Network has bought over 100 per cent equity in the Dinakaran group of publications. According to highly placed sources in the Sun Network in Chennai, the deal was solemnised on Wednesday.
The buy-out of Dinakaran marks Sun Network's entry into the daily segment. The South Indian media giant already has Kungumam in its fold in the weekly segment, which was ranked the highest read Tamil weekly and fourth largest read weekly (All India) according to NRS 2005, with a readership of over 55 lakhs.
Dinakaran daily has nine editions in Tamil Nadu, and claims a circulation of around 3,60,000 copies in the state. Dinakaran is known for its extensive coverage of cinema. It is sold at Rs 3 on weekdays and Rs 5 on Sundays.
Besides its flagship Dinakaran daily, the group publishes eveningers Malai Murasu (3 of its editions) and Tamizh Murasu (five editions), Yogalatchumi (lottery-based), and weekly magazines Vaniga Ulagam (business) and Velai Vazhikatti (employment).
In Tamil Nadu, Daily Thanthi leads the circulation table with 7,96,900 copies, followed by Dina Malar with 5,82,688 copies (Jul-Dec, 2004, ABC). Dina Mani, from The New Indian Express, comes in next with 1,35,366 copies. © 2005 agencyfaqs!