"Page 3 is for age 3," is the war cry of City Limits, the
new magazine from Outlook Publishing India. The magazine will see its Delhi launch in August.
In the first phase, it will be sampled with the group flagship Outlook magazine. Three issues will go out to readers in August, September and October. By mid-October, City Limits will hit the stands as a standalone magazine wearing a price tag of around Rs 15-20.
City Limits will be put together by Kai Freise, editor of Outlook Traveller. Sanghamitra Chakraborty has also moved from Outlook magazine to join the editorial team of City Limits.
R Rajmohan, vice-president, Outlook Publishing India, confirmed the development saying, "City Limits will provide all the news one needs to know about a particular city. And that's not necessarily about the Page 3 people and what they are doing."
"Starting with Delhi, we have plans to roll out the magazine in other major cities over a period of time," he adds. While Rajmohan declined to say anything more about the group's plans, agencyfaqs! learns from advertising sources that City Limits will cover Mumbai and Bangalore by January-February 2006.
© 2005 agencyfaqs!