Hyderabad-based Tempest Advertising has bagged
the advertising business of Cucine Prodomo Italian Kitchens.
Prodomo kitchens are high-end super luxury kitchens with a minimum price tag of Rs 14 lakh per kitchen.
Prodomo kitchens are manufactured in Italy. The kitchens are being brought to India by Linus, the owners of Kitchen by Design. According to a release issued by Tempest Advertising, Kitchen by Design is the leader in mid-priced kitchens.
According to Linus managing director Christopher Hartnett, the company plans to have exclusive showrooms across the country with Hyderabad being the first city to have Prodomo kitchens.
Drawing on Kitchen by Design's extensive knowledge of the Indian housewife, Prodomo kitchens would be adapted to the Indian housewife's requirement.
According to Turab Lakdawala, managing director, Tempest Advertising, the brand would focus on upmarket, internationally travelled professionals and business households. Non-traditional media would be the focus of communication to ensure that the brand stands out in the market.
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