The Delhi office Hakuhodo Percept has recently won the
advertising duties of three new clients - Suzuki Motorcycle, Lycra from Invista (Du Pont), and new brands of Hamdard Laboratories. The businesses were won following hard-fought battles in multi-agency pitches.
According to Debashis Bose, CEO, Hakuhodo Percept, the new brands should add at least Rs 7-8 crore to the agency billings annually. "Our creative quality, brand-building tools and integrated marketing communications ability add-up to a winning synergy that is unmatched by other agencies. The new brands are leaders in their markets and we look forward to adding value and making a difference," says Bose.
Hakuhodo Percept has traditionally been very selective about pitching for new business - preferring to grow through references or organically, keeping pace with the business growth of its existing clients.
In 2005, the agency has a 100% success record in its pitches in Delhi and Bangalore. The new brands will take the Delhi office billings to more than Rs 75 crore annually; coming as they do on the heels of the earlier wins of WagonR from Maruti Suzuki and the digital imaging and IT brands of Sony.
Hakuhodo Percept is a 50:50 joint venture of Hakuhodo - the eight largest agency globally, and Percept - the largest integrated marketing communications group in India.
Established in 2000, the agency has a portfolio of blue-chip clients such as Maruti, Sony, Citizen, Panasonic, Indo Nissin, Konica Milnolta, The Solae Company (Du Pont), Royal Classic and Style Spa across its offices at New Delhi, Bangalore, Chennai and Mumbai.
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