Ashit Desai, group creative director of Lowe, has
put in his papers.
Balki, or R Balkrishnan, national creative director, Lowe India, has confirmed the news. "He is moving to Bangalore," Balki said.
Despite repeated attempts, Desai could not be contacted. Desai has to his credit a host of successful assignments and has handled key brands such as Lifebuoy, Breeze and Pure It.
His portfolio has been allocated to group creative director Amer Jaleel, who already handles Bajaj Auto and ICICI.
Desai has spent close to 10 years at Lowe. Prior to Lowe, he had worked for Mudra and Saatchi & Saatchi as well.
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