Auto major General Motors has invited agencies for
a creative pitch. The news comes even as the company is involved in identifying its media agency.
Quite a few agencies are in the fray. However, their names could not be ascertained. The incumbent creative agency is Enterprise Nexus.
The pitch process will start in the first week of August. Understandably, the participating agencies are looking forward to the pitch since General Motors is a prestigious and substantial piece of business.
General Motors India has recently launched a new variant of its multi-utility vehicle Chevrolet Tavera and a special edition of Opel Corsa 1.4 Elite.
GM India is a wholly owned subsidiary of US-based General Motors Corporation. The company's portfolio includes Chevrolet Optra, Chevrolet Tavera, Opel Corsa, Opel Corsa Sail and Opel Swing. While these cars are manufactured at its facility in Halol, Gujarat, the company also sells the imported Opel Vectra and Chevrolet Forester.
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