BBC World calls for creative, media pitch

Industry sources peg the size of the business in the region of Rs 18-20 crore

Twenty-four hour news and information channel, BBC World, is & #BANNER1 & # in the process of reviewing its creative and media agency relationships in India.

The incumbents are Euro RSCG and The Media Edge (TME) in creative and media, respectively.

BBC World's head of marketing, Seema Kotecha, has confirmed the news. While no official statement on the size of the business was forthcoming, industry sources pegged the size in the region of Rs 18-20 crore.

She described the review is a standard business practice. "The initiative, conducted regularly and openly with our existing partners, enables us to ensure that we have the right level of support within the Indian market for our business," Kotecha added.

The review, she said, is scheduled to take place in August. "We have issued a brief to select agencies."

"India is a key market for us and we have recently launched our global brand campaign, 'Putting News First', reaffirming our commitment to our audiences in this region." She was referring to BBC World's campaign that features correspondents and camera-persons as brand custodians.

"Going forward, we will be working with the selected agencies to build on our positioning through a creative and effective communication strategy for this competitive market," she concluded.

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