Everest Brand Solutions has won the India Infoline business
mainly on the basis of its previous work. The agency wasn't willing to reveal the size of the business, but industry sources say the amount is close to Rs 6 crore.
Says Aniruddha Banerjee, COO, Everest Brand Solutions, "It's a fortunate thing, really. The folks at India Infoline saw and liked the work we had done for another client. They were also impressed with our whole re-branding effort, and the way we have made an identity for ourselves, distinct from other ad agencies. These are the two factors that made this association happen."
Banerjee adds, "Our job as an agency will be to build a strong presence for the two brands of India Infoline, namely, indiainfoline.com, and fivepaisa.com."
The agency will employ a 360-degree communication strategy, involving press, television and radio, among other media.
Says Harshad Apte, associate vice-president, India Infoline, "We launched India Infoline in the same manner and at around the same time that Everest re-branded itself. We really liked the attitude of the agency in its new avatar. The purpose of having an agency such as Everest on board is that in this competitive market, it is time we took a professional re-look at our offering, and made sure our brand is 'out there', so to speak."
The media duties will be handled in-house by India Infoline.
For the record, India Infoline is a leading financial investment intermediary, which started operations in 1999.
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