Spice Mobile, the mobile handset
company that is promoted by B K Modi, has awarded its media duties to Optimum Media Solutions (OMS), the media division of Mudra Communications.
As per industry sources, the size of the business is estimated to be more than Rs 10 crore.
Confirming this development to agencyfaqs!, Payal Gaba, marketing head, Spice Mobile, says, "The entire pitching process was quite rigorous. We were impressed with OMS' media planning expertise."
She adds, "As Spice Mobile phones will be launched across the country, this year is very crucial for us. We will require OMS' support in cost-efficient media buying for effective usage of the media."
Madan Mohan Mohapatra, regional director, OMS, says, "I think our understanding and identification of the potential audience and markets for Spice Mobile has helped us win this business. We are looking forward to some interesting and exciting work on the account."
Spice Mobile Phones is a US$ 250 million M Corp Global venture into the cellular handset market in India. With a strong lineage in cellular services in India, M Corp Global is expanding its business horizon with its new-age, technologically advanced, state-of-art mobile phones for the entry, mid and premium segments.
© 2005 agencyfaqs!