Motorola has awarded
its direct marketing and interactive business to FCBi (Foote Cone and Belding Interactive). In India, the size of the business is pegged to be worth around Rs 10 crore.
Sources in the industry say that this business was being handled by some 40 agencies all over the world, but the executives at Motorola decided to put an end to this fragmentation, and called for a pitch to achieve consolidation and hand over the entire interactive duties to a single agency worldwide.
FCBi will cover below-the-line and online activities mainly, and these include online advertising, online creative development, websites, dealer relationships, customer relationship programmes (CRM) and other interactive activities in the online space.
For the record, the creative duties of Motorola are being handled currently by Ogilvy and Mather, India.
In India, FCBi will be working on Motorola out of Delhi and Mumbai. FCBi has its presence in over 70 countries worldwide.
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