Sudler and Hennessey
India, the joint venture between Sudler and Hennessey International and Rediffusion DY&R, shone bright at the Rx Club Show, New York. The Rx Club Show is a global awards competition that honours creativity in pharmaceutical advertising and promotion.
Asha Kapoor, executive director, Sudler and Hennessey, says, "This is the first time we sent in entries for the Rx Club Show and all three entries have been honoured. The first campaign was designed for the Organisation of Pharmaceutical Producers of India (OPPI). The other two are campaigns promoting the Sudler and Hennessey services."
The OPPI is a body that represents the interests of the Indian pharmaceutical industry. The print campaign had the picture of a tablet at the bottom of a safety pin. The tag line read, 'Responsible self-medication. It's safe.' The campaign has been awarded a silver trophy at the Rx Club Show.
Both the other campaigns, which were designed to promote the services of Sudler and Hennessey, were honoured with Awards of Excellence. The first campaign in this category has a picture of an IV drip, which characterises the presence of Sudler and Hennessey in the space of healthcare brands. The second campaign, which carries the picture of a phone keypad, was designed for Sudler and Hennessey's prospective clients. The message is: 'Dial for Sudler and Hennessey'.
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