J Mani, executive vice-president, Bates India, has joined Mudra, as president. He & #BANNER1 & # will be solely responsible for all Anil Dhirubhai Ambani Enterprises (ADAE) accounts.
Speaking to agencyfaqs! Mani says, "Mudra has created a dedicated team, which will cater to the ADAE enterprise. My role as a president is to spearhead this team and to provide 360-degree brand solution to the ADAE."
A master in financial management from Mumbai University, Mani started his career with Berger paints in the sales department. After serving the organisation for five years, he had his first advertising stint with Multimedia Aquarius. His tenure with Multimedia Aquarius lasted for about seven years. He then moved to Mudra, and served the agency for five years before moving to Bates.
Talking about his new role, Mani, says, "The challenge is provide total key solution to all the problems pertaining to communication issues and marketing issues in ADAE. I am looking forward to providing optimum solutions by touching upon each specialised area."
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