Prasar Bharati bags broadcasting rights for 2006 Commonwealth Games

Prasar Bharati has bagged the broadcasting rights in India for the Commonwealth Games of 2006. The event, which will be held in Melbourne from March 15-26, will be broadcast live over DD National and its sports counterpart, DD Sports. All India Radio (AIR) will broadcast running commentaries of the important matches and events.

The 18th Commonwealth Games are touted as the biggest sporting event to be held in Melbourne in recent times. The event will feature 16 games, including athletics, swimming, gymnastics, shooting, weightlifting, hockey, badminton, table tennis, basketball, boxing and cycling. More than 4,500 sportsmen from 72 countries are expected to take part in the 12-day event.

Prasar Bharati will be paying a rights fee of US$ 400,000 for broadcasting the event. The deal also provides for a 70:30 revenue share in favour of Prasar Bharati for revenues generated over the rights fee.

The Melbourne Commonwealth Games have stirred a lot of interest in the country, as New Delhi will be hosting the Commonwealth Games in 2010.

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