Global ad veterans, media personalities unite at IAA World Congress

The 40th International Advertising Association (IAA) World Congress is scheduled to be held in Dubai from March 20 to 23, 2006. The IAA India chapter has declared that the organising committee of the IAA World Congress will extend special privileges to the invited Indian delegates.

The Indian delegates have been offered a special, concessional delegate fee of US$ 750 (approximately Rs 33,750) as opposed to the original amount of US$ 1,200 (approximately Rs 50,000) to attend the World Congress.

Sam Balsara, president, IAA India chapter, remarks, “It is heartening to know that the IAA World Congress has recognised the important role that India can play in the World Congress. With this development, we hope to take at least 100 Indian delegates to the World Congress.”

The World Congress in Dubai is expected to be one of the largest congregations of advertising, marketing and media people in the world.

A globally renowned list of speakers will speak at the event. These include Martin Sorrell (CEO, WPP), Allen Rosenshine (chairman, BBDO), Ann M Fidge (chairman, Y&R Brands), Tony Alessandra (author, ‘The Platinum Rule’), Gregory Lee (chief marketing officer, Samsung Electronics), Howard Draft (chairman, Draft Worldwide), Jack Klues (chairman, Publicis Groupe Media), James R Stengel (global marketing officer, Procter & Gamble) and John Elkins (executive vice-president, Visa International).

Other key speakers include Marcio Moreira (vice-chairman, McCann-Erickson), Norman Pearlstine (editor-in-chief, ‘Time’), Sergio Zyman (author and former CMO, Coca-Cola), Steve Forbes (CEO, ‘Forbes’), Susannah Outfin (CEO, Carat International), Tateo Mataki (CEO, Dentsu, Japan) and Tom Bernardin (CEO, Leo Burnett Worldwide).

Balsara adds, “The speakers are all distinguished in their fields and the India chapter hopes that the invited Indians will take advantage of the opportunity and meet and hear these speakers, in addition to observing the business opportunities available in Dubai.”

Further information on the World Congress can be obtained on www.iaadubai.2006.com and those who wish to be a part of the Indian delegation can send an e-mail to rj@madisonindia.com.

For the record, the IAA is a one of a kind strategic partnership, which champions the common interest of all enterprises involved in the branding process. The IAA is the only global partnership of marketing communications professionals and draws its members on a local, regional and global scale. The membership comprises enterprises and individuals committed to brand building. Headquartered in New York, currently, the IAA has over 75 chapters worldwide, including in Argentina, Australia, China and Chile.

The IAA UAE Chapter, which is hosting the World Congress in 2006, was founded in 1979. The chapter is currently the largest in the world and has won the Chapter Award for Excellence twice.

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