can now choose their own Miss India. Thanks to Zoom, the glamour and lifestyle TV channel from The Times of India Group.
The channel is all set to launch a 12-episode reality show, 'Pond's Femina Miss India - Banungi Main Miss India' ('BMMI').
Aparna Pande, head of programming, Zoom, says, "Pond's Femina Miss India is an established big brand by itself. The new programme is not a format show. It is an original concept that we conceived. Miss India is a Times of India property. All these factors motivated us to design the reality show around the Miss India contest."
She adds, "This is for the first time in the history of the contest that the Indian audience will get an opportunity to vote and select the girl who they feel is the most suitable for the Miss India title. However, we will also have a regular panel of judges, who will also be involved with the contest starting with the short-listing of the applicants to the final crowning."
The show will be launched in a prime-time slot on February 22. Pande, however, refuses to reveal the days on which the show will be aired. She does reveal though that the show will be aired more than two days a week.
Munish Puri, COO, Times Infotainment Media Ltd, says, "The objective behind this reality show is to make people understand the hard work that goes into the making of Miss India. Zoom, which is a glamour and lifestyle related channel, is the perfect platform to launch this show."
The 12-episode show will begin with a curtain raiser and then unfold the very many aspects that go into grooming novice applicants to become international super models. However, the rights to the telecast of the final episodes of Miss India, which will be aired in March, are still with Sony Entertainment Television.
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