Alok Nanda and
Company (ANC) has bagged three international projects. These include the international creative duties for Arvind Mills' brand of jeans called 'Reds', a new hotel acquired by Taj group in Sydney (Australia) and Kaya Skin Clinic.
While ANC will look after the web and trade communications of Reds in the US market, it will be responsible for branding and print advertising of Taj's new hotel. Similarly, it will take care of the print advertising of Kaya Skin Clinic in Dubai and Abu Dhabi. In fact, ANC already handles the Kaya Skin Clinic business in India.
Speaking to agencyfaqs!, Alok Nanda, managing director, ANC, said, "All of these businesses were gained on basis of our previous work on international clients."
About Reds, Nanda says, "Reds are collector's denims that have been launched in the US market. ANC is involved in the communication task which includes the web as well as targeted communication to editors of fashion publications in the US."
Speaking about Taj contact, Nanda said, "Work is just beginning on this project. It will include advertising in the Australian market and neighbouring markets as well as trade collateral."
© 2006 agencyfaqs!