multi-agency pitch, Lintas IMAG has bagged the marketing communication duties for Carrier India. According to industry estimates, the size of the account is pegged to be around Rs 8 crore.
The business will be handled by three divisions of Lintas IMAG - Lin Opinion (PR), Lintas Personal (CRM & direct marketing) and Linterland (rural marketing). Other divisions of IMAG will pool in their expertise as and when required.
Krishan Sachdev, director marketing, product management and engineering, Carrier India, says, "Lintas is respected for all its service offerings in the communication industry and it is our belief that this association will help enrich the brand image of Carrier India."
Ashish Bhasin, director, IMAG, Lintas India, says, "Carrier is a well-known brand in the world. Our efforts will be to help it gain that position in Indian market which will commensurate with its position in the world."
Carrier India is one of the leading players in air-conditioning and commercial refrigeration systems in the country.
© 2006 agencyfaqs!