The Starcom MediaVest
Group has decided to launch operations in Sri Lanka in early February 2006. Starcom aims to bring to the market a completely new concept in media specialisation - the promise of 'fuelling brand power'. Sri Lanka is the 68th country that the Starcom MediaVest Group is entering, while the Sri Lankan operations will be the network's 111th office.
Starcom's entry into Sri Lanka will bring to the market a complete set of media processes and tools, which are in line with the emerging global trends in media planning and buying, as well as the other holistic requirements of the local and international companies that have their operations in Sri Lanka.
Starcom, Sri Lanka, will be an independent company, but will be supported by Leo Burnett Solutions, the marketing communication company in Sri Lanka.
Talking about the expansion, Ravi Kiran, CEO, Starcom, South Asia, says, "We believe that the Sri Lankan media market is evolving fast. As consumer choices grow and marketers are faced with greater opportunities and challenges in the dynamic marketplace, we aim to bring our international expertise to the market."
Kiran continues, "The Starcom MediaVest Group has been in India for five years now and we hope that our Sri Lankan operation will be as successful as our global and Indian operations. Since we are one of the few media networks to launch operations in Sri Lanka, it is an important step in maintaining the long-term competitive advantage in the country."
In Sri Lanka, Starcom will be headed by its CEO, Sushruta Samanta. Samanta has experience spanning eight years in companies such as Carat, MindShare, Zee Network and AC Nielsen-ORG MARG. Talking about his new role, Samanta remarks, "The Sri Lankan economy has bounced back after the catastrophic tsunami in 2004 and is pulsating to the sounds of a consumer centric marketplace. We hope to do good work there."
Starcom, Sri Lanka, will use Starcom's proprietary processes and tools and its staff will be given specialised training in various aspects of media.
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