Piyush Pandey, executive & #BANNER1 & # chairman and national creative director, O&M, and Prasoon Joshi, regional creative director, South and South East Asia, McCann-Erickson, have something in common apart from their creative bent of mind. The two veterans will be judging the Concerned Communicator Awards (CCA), 2006, organised by 'Rajasthan Patrika'. The awards ceremony is scheduled for later this month.
Last year, the awards were judged by Shekhar Swamy, managing director, RK Swamy/BBDO, Prabha Prabhu, executive director, Madison Communications, and Sandeep Goyal, chairman, Dentsu India.
This year, Pandey and Joshi will judge the best of the press ads that have been entered for the annual competition. The awards, which were started in 1997, deal with outstanding press ads that have a social issue as their central theme. The social issue can be anything the participants choose.
With 2006 being its golden jubilee year, 'Rajasthan Patrika' will give the top winner a cash prize of Rs 1 lakh and a trophy. The top 50 entries will be published free of cost in 'Rajasthan Patrika', along with the creative person's credentials. The winning ads will also feature in a booklet containing the best CCA entries.
A unique feature of the awards this year is that certain international entries are also expected, which will make it more challenging. Last year, Mudra bagged the first prize for its creative communication on the issue of breast cancer awareness.
The CCA this year will be supported by the IAA (International Advertising Association), INMA (International Newspaper Marketing Association) and AAAI (Advertising Agencies Association of India), agencyfaqs! and Jan Mangal Charitable Trust, and encouraged by the Times Foundation. The final date for entries is February 7, 2006. More details on the awards can be obtained on http://www.rajasthanpatrika.com/cca.
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