Following a multi
agency pitch held in February- March, Dentsu Marcom, Mumbai has won the creative and media duties for Gati, an express distribution and supply chain management company.
Gati deals in express cargo and logistics business and†has a strategic tie-up with Indian Airlines Cargo.
This cargo company is now planning to embark on a major exercise to reinforce its leadership position as a logistics pioneer and leader. "To meet the changing needs of the customers, Gati has identified new thrust areas and would also be introducing new products to fulfill the market needs," says Manoj Agarwal, chief marketing officer, Gati.
To achieve this, new investments and infrastructure are being put in place. Gati plans to invest $100 million in the next three years in mechatronic warehouses, technology and in improving delivery systems.
"To help us achieve our objective, we needed a partner who understood our vision and had out-of-the-box ideas for our communication needs," says Agarwal on Gati's decision of hiring Dentsu as the agency.
"Gati will be an exciting account to work on because 'cargo and logistics' is a very interesting category. Moreover, it's a unique combination of service backed by technology," says Rajesh Aggarwal, executive director, Dentsu Marcom.
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