MK Anand takes over as head of marketing and ad sales at Zoom

MK Anand, the former head of sales at Zoom, has been redesignated head of marketing and sales for Zoom. Anand has been with Zoom since its inception and now his work horizon has broadened.

Anand has been associated with The Times of India Group for the past 16 years. He has worked with Times Property, Times Classifieds, Times Info Line and Times Response, among others.

His earlier responsibilities at Zoom revolved around generating ad sales and ad revenue and also handling the customised marketing programmes which spearheaded events like the Zoom Glam Awards and the Zoom Party.

“With this new designation, I have the added responsibility to get in the TVRs for Zoom. We will formulate solutions to propel our reach, the time spent by our audience and gradually the TVRs,” says Anand about his new role as the head of marketing.

Upen Roop Rai, COO, Zoom, confirms the news and says, “By appointing Anand head of marketing, we plan to maximise our growth. And with the spectacular work he has done so far as national sales head, we are confident that he will take Zoom to superior heights.”

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