Nationalised banks & #BANNER1 & # are suddenly feeling the need to go in for a repositioning and a contemporary look, and they are looking out for new brand custodians to achieve this ambition.
Bank of Baroda and Bank of India have already taken to this route and, now, following in their footsteps in reviewing its advertising duties is Union Bank of India
Following a multi-agency pitch, which was held last month, the bank has empanelled five agencies - Mudra, SSC&B Lintas, JWT, Image Ads and Pressman Advertising.
The account size is estimated to be around Rs 25 crore.
The bank had called for a pitch in April 2006 through a tender notice in leading newspapers.
No separate pitch was held for the media duties, which are to be handled by the media arms of the empanelled agencies.
© 2006 agencyfaqs!