Ranjan, creative head, National Kidney Foundation, Singapore, has moved to Bangalore to join Triton as creative director. Ranjan will head the creative function at Triton, specifically supervising the agency's key brands such as Sanyo BPL, Karnataka Tourism, the regional business for Grasim Cement and part of Eureka Forbes.
Ranjan's mandate will be to achieve a complete turnaround for Triton, Bangalore, and lead the agency to new heights.
Commenting on the reason for his move, Ranjan says, "I wanted to take up the challenge of creating an absolute turnaround for Triton, Bangalore, as the branch's creative head. Besides, here, I'll have the opportunity to handle fresh brands and satisfy the rising aspirations of my colleagues, clients and brands as a whole."
Ranjan, who is called SP by his friends at JWT, where he worked for close to eight years, moved to the National Kidney Foundation, a Singapore based NGO, in 2005.
At JWT, he worked on brands such as Boost, Horlicks, Pizza Hut, Reckitt & Benckiser, ESPN, STAR Sports and Dettol. He left the agency as a creative director.
Ranjan has won the Atticus Merit Award, given by the WPP Group for original thinking, for writing a research article on brand promotions in the rural Indian market.
Among his memorable campaigns is the Child Rights campaign, created for UNICEF, Bangladesh, while he was working with JWT, Delhi. This campaign supported the right of poor children to education. "The challenge before us was to ask people to help impart basic education and recreation to children and encourage them to earn a living for themselves, instead of begging on the roads," he recalls. "The campaign was a big success and ran in the market for two years."
Another campaign that's close to his heart is the campaign for Cancer Fund, which aims at providing support and assistance to cancer patients in Singapore. The campaign helped raise approximately S$ 13-14 million for cancer patients and proved to be a significant success.
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