After the & #BANNER1 & # success of its first regional initiative, STAR Ananda, Media Content and Communications Services (MCCS) is now eyeing the Marathi market.
As per sources within the company, the Marathi news channel should be launched early next year. As per its plans, STAR News is currently in the process of setting up a high technology backed studio in Noida, a Delhi suburb, by October 2006. From then, the current studio in Mumbai will be used for the Marathi channel. The new studio in Noida is believed to be far superior in terms of infrastructure and technology.
The group also plans to foray into the English news genre, but, as the sources say, the plans for the English channel are currently on hold and its main priority is to launch the Marathi channel first.
The group is probably waiting for the English news market to stabilise. This market has recently seen the entry of two new players, CNN IBN and Times Now.
When Uday Shankar, CEO, STAR News, was contacted by agencyfaqs!, he did not deny the facts, but he stated that it was too premature to talk about it at least till the date of the launch of the new channels was decided upon internally.
In addition, STAR News is regularly increasing both its editorial and ad sales teams in smaller towns and cities of significance. Sources say that these teams will be critical for the regional channels that the group plans to launch in the near future.
© 2006 agencyfaqs!