Channel 7 has
retained Madison Communications as its media partner even after its merger with the TV18 group. However, the creative business has moved to David, which handles other TV18 brands, too.
The agency's outdoor division, Madison Outdoor Media Services (MOMS), will provide the outdoor media solutions.
Dilip Venkatraman, director, marketing, Channel 7, says, "Madison fits our bill as they are conversant with the way media proliferation has become a trend nowadays. There is a lot to be done to establish this new product from the TV18 stable and we are sure that Madison will handle it carefully."
Sam Balsara, chairman and managing director, Madison Communications, is quoted as saying that Madison is glad to have got another opportunity to extend the relationship it shares with Channel 7 and the Jagran group.
"We have the manpower, infrastructure tools and the software to turn this opportunity into a success and we are sure to deliver positive results for the channel," he adds.
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