news channel, NDTV Profit, has been revamped to make it more contemporary and appealing to its viewers. The new look will help the channel to blend and present Indian as well as international news in an interesting manner.
The makeover was a result of the viewers' growing need for useful information while trading, investing and looking at alternative options. It will bring to the viewers the pulse of the world markets and news from India, making the channel more balanced.
The changes in look include elements such as a silver grey background with text in vibrant colours to attract the viewers. Super brands will be made to look sleeker and will take less space on the screen. All this, the channel believes, will make it look more visually enriching.
What prompted this change in the appearance of the channel which is still very young? Shivnath Thukral, executive editor, NDTV Profit, explains, "There is a need to present information in a pleasing and digestible manner and, more importantly, with a more balanced perspective than in yesteryears."
Thukral says that the new look has been designed on the basis of feedback the channel received from its viewers. The viewers' information needs, too, are constantly evolving, he says.
NDTV Profit has been around for more than a year now and has been positioned as a channel that leads with information on the stock markets, business and economy, to give its viewers 'news they can use'.
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