has bagged the advertising duties for U21 Global, an online education organisation. This is the first time U21 Global is getting into mainline advertising in India.
The size of the business is estimated to be Rs 4.5 crore. The media buying duties will be handled by MPG.
Commenting on Euro as an agency and the future strategy for the business, Girish Rangan, country manager, U21 Global, says, "I have known Euro RSCG as an agency for quite a while now. Euro is a strategically very sound agency and is capable of creating consistent impact on the targeted audience through its work every time. As far as the strategy for U21 Global goes, we will target working professionals, among others, who have this strong urge for higher education and are not able to pursue it further because of work pressures or for any other reason. The need for higher education is extremely high today and there is not enough supply of it available. U21 Global can efficiently bridge this gap over brick and mortar universities, which are incapable of doing so."
The media mix for U21 Global will consist mainly of direct marketing, print and online activities.
For the record, U21Global is the united portal for 19 international universities. It is a joint venture between Universitas 21 (an international network of leading research-intensive universities) and Thomson Learning (an online information solutions and knowledge management provider). It offers online instruction based, interactive and professor facilitated education, which imparts to its students in-depth learning skills and knowledge to distinguish themselves as leaders in the global economy. Its students have access to worldwide information resources and communication facilities.
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