Network Advertising, Mumbai, has
formally resigned from the Jet Airways business. It has been handling the creative and media duties for the airline brand for the past six years. As per certain industry sources, including both domestic and international spends, the size of the business is around Rs 50 crore.
Network has clarified that there are no specific problems/issues involved; it was an amicable, mutual decision by both the client and the agency to part ways after six years of association.
Vinod Nair, managing director, Network Advertising, says, "It has been a great journey with Jet Airways over the past six years. We are quite pleased about our role in making the Jet Airways brand what it is today."
The end of this relationship indicates that Jet Airways will perhaps be on the lookout now for a new creative/media agency.
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