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The agreement will give NDTV Media the rights to sell airtime on Nick in the form of sponsorships, ad spots, promotions and tie-ups
Nick, the kids’ entertainment channel from MTV, has appointed NDTV Media as its exclusive advertising sales agency in India. This agreement will give NDTV Media the rights to sell airtime on Nick in the form of sponsorships, ad spots, promotions and tie-ups.
Amit Jain, managing director, MTV Networks India, and executive vice-president, MTV Networks Asia, says, “It is NDTV Media’s approach and its strong concept selling that makes them the ideal choice for leveraging Nick’s new-found position in the kids’ entertainment genre.”
Amit Jain |
Apart from that, it also has a distribution across 25 million households in South Asia. “Nick launched 11 shows this year and will continue on its steady growth graph. By the end of the year, we hope to be towards the top end of the deck,” he added.
Raj Nayak |
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