Nick, the & #BANNER1 & # kids' entertainment channel from MTV, has appointed NDTV Media as its exclusive advertising sales agency in India. This agreement will give NDTV Media the rights to sell airtime on Nick in the form of sponsorships, ad spots, promotions and tie-ups.
Amit Jain, managing director, MTV Networks India, and executive vice-president, MTV Networks Asia, says, "It is NDTV Media's approach and its strong concept selling that makes them the ideal choice for leveraging Nick's new-found position in the kids' entertainment genre."
Amit Jain Jain adds that this agreement is one of several important initiatives at Nick and has come at the right time. The channel claims to have witnessed a 150 per cent increase in ratings over the past three months.
Apart from that, it also has a distribution across 25 million households in South Asia. "Nick launched 11 shows this year and will continue on its steady growth graph. By the end of the year, we hope to be towards the top end of the deck," he added.
Raj Nayak Raj Nayak, chief executive officer, NDTV Media, says, "Nick is the global leader in kids' entertainment and we see huge opportunities to merge its unique characters and programming to brands in kids' and non-kids' categories as well."
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