of finalists for YoungGuns are out and 16 entries from India have made it there. These include seven from O&M India, three from Grey Worldwide, two each from Mudra and Saatchi & Saatchi and one each from Everest Brand Solutions and Ambience Publicis.
O&M's seven entries include its work for Maharashtra Tourism and Development Corporation, titled 'MTDC Game Anjaneri, Daulatabad, Verut' in the Art Direction (Print Only): Campaign category. O&M's entry for Mattel Toys India, titled 'Hotwheels Lift' has made it to the Print Advertising: Consumer Magazines category. In the Print Advertising: Newspaper Campaign, 'Shadow Play', the agency's work for Fevicol, was short-listed. In the Print Advertising: Public & Community Service category, O&M's entry for IAPA Adoption, titled 'Bed, Book, Toys', has been short-listed.
Mudra's work for Air India Express. Click here to see bigger image.O&M has two finalists in the Outdoor/Poster category: 'Shadow Play' for Fevicol Adhesive and 'Toys' for Gillette India. In the Direct Mail category, O&M's work for IAPA, 'Bed', has been short-listed.
Grey Worldwide's three finalists are all for Childcare India. Its three entries, 'Beggar Boy 1', 'Beggar Boy 2' and 'Beggar Boy 3', have been short-listed in the Outdoor/Posters: Public & Community Service category.
Mudra has two finalists at the YoungGuns. In the Radio: Radio up to and including 30 Seconds category is Mudra's work, 'Cell Phone', for Hindustan Motors as has its other entry, 'Budget Travel', in the Outdoor/Posters: Transit including Buses, Taxis, Trains category for Air-India Express. The latter was conceptualised by Shikhar Mohan, who is now a creative supervisor with Everest Brand Solutions.
Saatchi & Saatchi, too, has scored two finalists in the Outdoor/Posters category, both for 'Corners - Painter', its work for P&G.
Everest Brand Solutions' short-listed entry is titled 'Graveyard', in the Outdoor/Posters: Public & Community Service category, for Cancer Patients Aid Association. Ambience Publicis' entry is 'X-Ray' in the Outdoor/Posters category for Metropolis Laboratories.
The results are expected to be announced by November 15, 2006.
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