Sindhuja Rai has more than a decade of experience in media. Prior to joining Starcom, she worked with the Lintas Media Group, Bengaluru, as a business director
Rai has joined Starcom as general manager for the Bengaluru branch. She takes over from Indraneel Dutta and will report to Manish Porwal, executive director, Starcom India-West.
Rai has more than a decade's experience in media. Prior to joining Starcom, she worked with the Lintas Media Group, Bengaluru, as a business director and she was instrumental in setting up Interactions for the Lintas Media Group. She also looked after the ITC Foods business.
Rai says, "Delivering communication to the consumer has become even more challenging with increasing media fragmentation and division of the consumer attention span. What makes Starcom different is that it has thoroughly understood this challenge and worked out the ability to deliver wide-ranging communication solutions that grab consumer attention. It has a vibrant team of specialists who are equally focused on achieving this task well."
Rai is an MBA in communication from NMIMS, Mumbai. She started her career with Madison and worked on the P&G Account. Here, she was instrumental in creating the media property, 'P&G Teen Times'. She then moved on to Quadrant Communications and managed accounts such as Nirlep, Kirloskar Companies and Parakh Foods. Before joining the Lintas Media Group, she joined Madison once again in May 2000 and administered accounts such as P&G and Godrej Sara Lee.
Commenting on the development, Manish Porwal says, "Starcom, Bengaluru, has a passionate team of young people that has kept the clients and consumers thoroughly engaged. Rai fits the role of a general manager perfectly as she comes with comprehensive experience and fine understanding of the market. She is enthusiastic about learning and unlearning the emerging trends in the tomorrow of communication. Her joining will strengthen the team's understanding of the media and client business."
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First Published : December 15, 2006