Santosh Desai, president and COO, McCann Erickson, has quit to join Kishore Biyani's Future Group. He will head a new entity within Future Group
Erickson's president and COO Santosh Desai has quit to join Kishore Biyani owned Future Group. He is expected to head a new division within the Future Group umbrella named 'Future Brands'.
Desai has 20 years of industry experience. A postgraduate from IIM Ahmedabad, he has been strategically involved in building key brands for a range of local and multinational clients. Prior to his current role, he set up the strategic planning and consumer insight function for McCann Erickson nationally.
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First Published : December 15, 2006