Santosh Desai & #BANNER1 & # and Prasoon Joshi were considered to be the two pillars of McCann-Erickson, India. Together, they led it to its current status as one of the finest creative agencies in the country. With the sudden exit of Desai, president and CEO of McCann-Erickson, India, one pillar is gone.
McCann, India, now rests on Joshi's shoulders and he is set to take over as executive chairman. Prior to this, he was regional creative director, South and South East Asia.
Sorab Mistry, regional director, McCann Worldgroup, for South and South East Asia, comments: "Joshi has made considerable impact on Indian advertising and has played a crucial role in the growth of McCann-Erickson in India. He has also been instrumental in turning the fortunes of many brands such as Coca-Cola, Nescafe, Happydent, MasterCard, NDTV and Dabur."
Desai is slated to join the Kishore Biyani owned Future Group, where he is expected to head a new division named Future Brands. He will work to roll out new brands for the group.
Desai has 20 years of experience in advertising. A postgraduate from IIM, Ahmedabad, he has been strategically involved in building key brands for a range of local and multinational clients. Prior to his current role, he set up the strategic planning and consumer insight function for McCann-Erickson nationally.
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