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Arpita Menon bids adieu to Lodestar Universal

By , agencyfaqs! | In Media Planning & Buying | December 18, 2006
Menon has been with Lodestar for the last 12 years. Some of the clients she has handled here are Tata Tele Services, Amul, Strepsils, Nerolac and LIC


Arpita & #BANNER1 & # Menon, vice-president, Lodestar Universal, has decided to call it quits. She has been with Lodestar for the last 12 years. She is currently serving her month's notice period; her next move is not known.

Some of the clients she has handled at Lodestar are Tata Tele Services, Amul, Strepsils, Nerolac and LIC.

Arpita Menon
In total, Menon has spent over 15 years in the media industry and worked with agencies such as JWT (then Hindustan Thompson Associates), FCB-Ulka and Starcom (then part of Chaitra Leo Burnett).

Menon has been instrumental in setting up various initiatives at Lodestar, including Labcentre, Media Perfedia Involvement Index, Mediagraphics, Lodestar Matrix, ImPress and Journeyman.

Menon was unavailable for comment. Who will take her place at Lodestar is still being worked out.

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