Dentsu, Olympic Council of Asia extend rights for next two Asian Games

With the 15th Asian Games in Doha, Qatar, at its closing stage, Dentsu and the Olympic Council of Asia (OCA) have announced their agreement to the continuation of the exclusive marketing and broadcasting rights for the Asian Games in 2010 and 2014. Under this agreement, Dentsu will maintain its position as the sole worldwide marketing and broadcasting rights agent for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014.

In all, the OCA encompasses 45 National Olympic Committees of Asia. It is headquartered in Kuwait and its president is His Royal Highness, Sheikh Ahmad Al-Fahad Al-Sabah.

As the current Asian Games have concluded, Dentsu plans to start the marketing activities for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014. The cumulative television audience for the 15th Asian Games was expected to be 5.1 billion people and the total broadcast time was expected to exceed 3,000 hours around the world.

Two cities are bidding to host the 17th Asian Games in 2014, New Delhi, India, and Incheon, South Korea. The host city is due to be selected at the general assembly of the OCA in 2008.

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