Radio Mirchi rules in Mumbai, Delhi and Kolkata, says ILT

MRUC and ACNielsen ORG-MARG’s Indian Listenership Track (ILT), Wave 2 is out with the results of the survey conducted during September and November 2006. This time, a significant aspect of the ILT is that Kolkata has also been included in the survey.

The ILT throws open interesting findings on topics such as place of listening to radio, awareness of radio stations, stations listened to yesterday and last one week, and listenership of radio by time bands.

Radio listenership as determined by yesterday listeners has risen in Mumbai, with an increase in 3.5 lakh listeners. Delhi, on the other hand, registered a slight growth with an addition of 65,000 listeners.

In Mumbai, the most listened to radio station was Radio Mirchi once again, which registered a growth of 26.3 lakh listeners. It has grown by 18.7 per cent over Wave 1. Radio City follows with 18.9 lakh listeners, growing by about 9.5 per cent over last time.

In the third position is Red FM, which has grown by 5.1 per cent and its listenership stands at 16.6 lakhs. Among all radio stations in Mumbai, AIR FM 100.7 has witnessed the highest growth of 25 per cent.

In Delhi, again, despite slipping by 5.8 per cent over last time, ruling the scene is Radio Mirchi with almost 42 lakh listeners. It is followed by Radio City, which also registered a 6.4 per cent decline in listenership, with 20.9 lakh listeners. Red FM’s position in Delhi is same as in Mumbai, albeit close in Radio City, with 20.5 lakh listeners.

Radio Mirchi rules the airwaves in Kolkata as well with 27.3 lakh listeners, followed by Red FM which commands a reach of 7.64 lakh. The number three favourite in Kolkata is Aamar FM which has about 5.82 lakh listeners.

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