Satapathy, who was heading the media function at TBWA's Mumbai office till recently, has joined Media Direction, RK Swamy/BBDO's specialist media services group, as media director. Her mandate here will be to contribute to the new business development strategies and handle specific businesses. She will report to S Yesudas, chief operating officer, Media Direction.
Satapathy has close to 10 years of experience in the field of media. She has spent six years with Lintas Media Group's Initiative and, later, worked with Lowe Scan Ad, based in Tanzania (Africa). Some of the clients she has worked with during her career span include Tata Motors, Allianz, ICICI Prudential, Vodafone, Unilever, Emirates, Mercedes Benz, Coca-Cola, Siemens and Standard Chartered.
Satapathy says, "Media Direction follows consolidated plans to reach its clients with a vigorous growth strategy. My commitment and experience must help the organisation move forward towards achieving healthy results."
Commenting on her appointment, Yesudas says, "She has comprehensive understanding of the media marketplace. Considering the growth strategies we follow and the focus of adding disproportionate value to our clients' communication, Sunita (Satapathy) is equally passionate and committed."
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