based real estate company, Heritage Realty Group, has awarded its creative duties to R K SWAMY BBDO. The business was earlier handled by Bates Enterprise.
It is learnt that there was no formal pitch called for this business. The media duties will be handled in-house by the company, but may be aligned later with RK SWAMY.
The development was confirmed by Raj Vardhan Patodia, joint managing director, Heritage Realty Group.
R K SWAMY'S mandate, in the coming few months, will be to promote the group's upcoming project, the Heritage Srijan Park, a multi-story project with luxurious facilities such as swimming pools, clubs and lawns.
Besides, the agency will also work towards creating corporate branding for the Heritage Group. The company has allocated a media budget of Rs 1.5 crore for the purpose.
Commenting on the win, Anil Jain, vice-president, R K SWAMY BBDO, Kolkata, says, "We in Kolkata already have good experience in advertising for real estate brands. Since the last one year, we have been handling the advertising for another real estate company here, called Keventer Projects. We were able to provide a differentiated approach for the Heritage Group that made it stand out distinctly from other real estate brands."
The campaign for the Heritage Realty Group is likely to open in the next 15 days. The media mix will consist mainly of print and outdoor advertising.
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