Delhi-based real estate major, now plans to go national. Towards this end, it has added three creative agencies - FCB-Ulka, Capital Advertising and Lintas Personal - to its roster, while retaining the incumbent agency, Percept H. The four agencies will handle different projects for the company. Media duties will be handled by Percept Media, sources close to the development have told agencyfaqs!
DLF plans to start housing projects across the country as it successfully did in Gurgaon (Haryana), a suburb of the national Capital. The company also plans to get into SEZs and hotels across the country. The real estate giant has also filed a prospectus to enter the capital market through an IPO to raise about Rs 13, 600 crore.
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