Partha Sinha, chief
strategy officer, Publicis India, will now perform the additional role of regional strategist for Pubilcis Asia. In addition to this Asia-wide role, Sinha will continue to lead strategic development in India.
Being elevated to the post of a regional strategist, his primary focus will be to lead the brand planning tool and process development for the Asian region.
In line with Publicis Asia-Pacific's key strategic goals in 2007, he will also be responsible for creating strategic leadership for Publicis Dialog, the new-age holistic marketing communication company of Publicis. Publicis Dialog was launched in the year 2006 in China, Thailand, Hong Kong and Korea. Sinha will remain based in India and will work closely with the Asia-Pacific regional team as well as with Nakul Chopra, managing director and chief executive officer, Publicis India.
Remarks Sinha, "Publicis Asia-Pacific should be known for its cutting edge thinking. We have embarked upon a journey to engage with the consumer at a fundamental human level. My job will be to take this journey to its logical conclusion across all markets in Asia-Pacific."
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