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Oxygen Communications bags the creative duties for the ERA Group

By , agencyfaqs! | In Advertising | February 15, 2007
Oxygen Communications will be advertising for ERA Constructions and ERA Infrastructures. The media duties for the ERA Group as a whole lie with Group M's Motivator and the incumbent agency was the JWT-owned Fortune Communications


Oxygen & #BANNER1 & # Communications, Delhi, has bagged the creative duties for the ERA Group's ERA Constructions and ERA Infrastructures.

The ERA Group specialises in construction projects ranging from townships, IT parks, towers, power plants and airports to apartments and cineplexes.

It has four companies under its umbrella, ERA Constructions, ERA Infrastructures, ERA Metal Building Systems and ERA E-zone.

ERA Metal Building Systems and ERA E-zone are not being advertised at present. The group may appoint another agency for this purpose in the future. The media duties for the group as a whole lie with Group M's Motivator; the incumbent agency was the JWT-owned Fortune Communications. The size of the business is estimated to be Rs 10-12 crore.

Tarun Das
Oxygen Communications will be responsible for the group's national corporate image building. In addition, it will also create communication for its regular upcoming projects. There was no formal pitch for the business, but the agency made a presentation towards the end of last year.

Says HS Bharana, chairman, ERA Group, "Oxygen Communications was able to understand our exact requirements and corporate necessities for brand and image building. Despite the time constraints, they brought value to the table and proved their experience and knowledge."

Commenting on the development, Tarun Das, chief executive officer, Oxygen Communications, says, "Oxygen will launch two or more townships in the North region with a whole new image for the ERA Group. Our experience of real estate advertising, coupled with our expertise in the retail and lifestyle space, made us an ideal partner for the ERA Group."

The media mix will consist of all conventional advertising media, including television, print, radio, outdoor and below-the-line activities. The outdoor campaign is already out and the print campaign will hit the market in a week's time.

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