Starcom to handle media duties for ColorPlus

By , agencyfaqs! | In Media Planning & Buying | February 19, 2007
Starcom has bagged the media duties for apparel brand ColorPlus, which plans to spend close to Rs 15 crore on advertising

Starcom has

bagged the media duties for apparel brand ColorPlus from the Raymond stable. Manish Porwal, managing director, Starcom India, West & South, confirmed this development to agencyfaqs! It is learnt that there was no formal pitch called for this business, which was earlier handled by Fortune.

The creative duties for ColorPlus are with Rubecon, a Chennai-based advertising agency. Starcom won the media business partly as a result of the comfort level it shares with Rubecon, and also on account of the agency's expertise, Porwal reveals.

ColorPlus plans to get aggressive on advertising and intends to spend close to Rs 15 crore. Until now, the brand has been prominently advertised in print. However, Starcom will employ newer and innovative means for the brand's communication.

"We will explore opportunities in the current scenario by looking at out-of-home, Internet, and maybe even television", says Narendra Kumar Alambara, general manager, Starcom Chennai. The predominant effort will continue to be aimed at strengthening the brand's equity in the print medium.

"Within print, we will identify newer niche media and genres such as travel and automobile, which haven't been looked at in detail as yet," he adds.

ColorPlus is a premium casual wear brand from Raymond and is present in more than 180 locations in South and West Asia. Starcom has recently won some major accounts - Jet Airways, Himalaya Healthcare, ING Vysya Life Insurance and Future Group.

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