Convergence, which owns and operates websites such as Ndtv.com, Ndtvprofit.com, Ndtvjobs.com, and mobile information service 6388, has appointed Sanjay Trehan its chief executive officer beginning March 12.
Trehan, who will report to the board of directors at NDTV, will be responsible for steering growth for the group's convergence media interests and for driving it into new media environments.
Recently, NDTV announced new appointments to head the group's new growth ventures. Vikram Chandra will serve as chief executive officer and managing director of NDTV Networks PLC, a 100 per cent subsidiary incorporated in the UK. Smeeta Chakrabarti will be chief executive officer of NDTV Lifestyle. Rahul S Deshpande will be chief executive officer of NDTV Labs, the software and technology company.
Commenting on his move from Indiatimes to NDTV Convergence, Trehan says, "This is a great opportunity to play a significant role in a new environment. There are a lot of brand values attached with this new challenge."
Prior to Times Internet, Trehan was chief of the Internet division of 'Hindustan Times' ('HT'). He joined HT Media in March 2001 and played an instrumental role in turning around the Internet division there; prior to his appointment, the division had been incurring losses.
Earlier, Trehan and his team launched Jaldi.com. In 2001, he quit Jaldi.com as COO and joined Razorfinish.com, a reverse auction site for travel, as vice-president. At Razorfinish, Trehan looked after marketing communications, content development and strategic alliances.
He has also worked in an advertising environment, beginning his career with Lowe (then Lintas) after acquiring a Master's degree in history from St Stephen's College.
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