Nestle India has
reshuffled the creative duties for its brands Bar-One and Everyday. Bar-One, which was being handled by Lowe, has now been aligned with JWT.
JWT handles chocolates and confectionery brands such as Kit-Kat, Munch and Milkibar. Publicis looks after milk products such as Milkmaid and ready-to-eat food such as Maggi. Lowe manages sugar and confectionery brands Polo and Nestle Eclairs, while McCann-Erickson handles beverage brands such as Nescafe Classic and Sunrise and Nestle Milo.
The media duties for Nestle are with Zenith Optimedia. The media spends for Bar-One and each Everyday brand is close to Rs 2 crore each.
Nestle India is a subsidiary of Nestlé SA of Switzerland. In 2004, Nestlé operated 500 factories in about 100 countries and offered more than 8,000 products to consumers. In India, it is headquartered in Gurgaon and has branch offices in Mumbai, Chennai and Kolkata.
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