Network (PPN), which provides ad sales support to around 300 national and international publications such as 'Financial Times' and 'National Geographic', is planning to get into the online space in India.
PPN has 59 sales points across 22 countries on four continents. It already has a presence in the Indian market in the form of Mediascope Publicitas, which sells space for publications such as Jet Airways' 'Jetwings', Indian's 'Namaskaar' and Jasubhai Digital Media's 'Network Computing'.
Taraporewalla has also been designated online media director for PPN's Asia Pacific (APAC) region, which means that he will be responsible for online sales in a number of countries, including India, Australia, Singapore, Malaysia, Thailand and China.
Taraporewalla says, "The digital landscape is going through enormous changes in India with rising media consumption. Marketers today need clear audience segmentation and qualified advice for their investment to work better with digital initiatives. The new digital media entity will boost the group's long standing publisher relationships and will assist publishers in the Indian market to improve yields for their websites."
Prior to joining PPN, Taraporewalla spent a few months at Connecturf India, the Indian digital marketing and web solutions company, as MD and CEO. Before Connecturf, he was associated with Yahoo! India as country general manager.
Taraporewalla's career spans 20 years. He has worked with prominent publishing houses such as The Times of India Group and Mid Day Multimedia in India, and 'Khaleej Times' in West Asia.
In a joint statement, Moritz Wuttke, chief executive officer, Asia Pacific, PPN, and Marzban Patel, chief executive officer and managing director, Mediascope Publicitas, India, say, "We are reinforcing our operations in India through Mediascope Publicitas. Neville has the right calibre and the capability to supply advertisers with the right support and expertise for their growing need for planning and deciding the right media mix."
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