Selvel to handle outdoor for MDLR Airlines

The Gurgaon based MDLR Group is all set to begin operations of its regional airline, MDLR Airlines, by the end of this month. Selvel Media Services has been appointed as the AOR for its outdoor duties.

Kaustav M Dhar, president, commercial and strategy, MDLR Airlines, says, “We were evaluating multiple outdoor options before deciding to settle with Selvel. The agency gave us better options, both in terms of quality and pricing.”

MDLR Airlines will start its operation in six cities, Kolkata, Delhi, Ranchi, Chandigarh, Jaipur and Surat, by April end. Tanmay Dasgupta, general manager, sales and marketing, Selvel Media Services, says, “We will handle a variety of outdoor solutions for MDLR and are working on an out-of-the-box medium, especially in cities.”

The creatives for these campaigns have been done in-house by MDLR Airlines.

MDLR Airlines, a short haul airline, is a part of the real estate group, MDLR.

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